Mini's Product Launch
Vanderbilt Hall – Grand Central Terminal, New York City
Design, Custom Fabrication, Graphics, Event Signage, Branding, Rentals, Décor Elements and Install/Strike
Ghirardelli wanted to bring awareness and celebrate the launch of “minis”, their new line of bite sized candies, so when they came to us asking us to bring their successful “#shareamini” social media campaign to life, we were excited to start brainstorming!The idea grew into a one-day sampling event (centered around pairing the chocolate flavors with ice cream) that took place in New York’s iconic Grand Central Terminal, which boasts over 750,000 travelers a day. Here guests could enter a custom built façade, visit the sampling station, enjoy interactive elements and relax in a branded lounge space all within the footprint.