Cafés + Sampling Station At The US Open
US Open Tennis Championships – Billie Jean King National Tennis Center, Flushing, NY
Site Survey, Design, Custom Fabrication of Exterior & Interior Facades, Graphics, Branding, Flooring, Equipment and Install
“Italy’s Favorite Coffee” became an official promotional partner and the exclusive coffee of the US Open Tennis Championships in a multi-year contract that began in 2015. Lavazza’s investment supported the brand’s determination for exponential growth in North America. As a partner, Lavazza coffee drinks were integrated into the on-site food and beverage experience. Attendees were given the opportunity to purchase coffee drinks at two semi-permanent Lavazza Cafés, which were built specifically to the company’s specifications. Lavazza also hosted a customized “sampling station” to educate and engage with consumers, including offering samples of their coffee products to try at home. Annually this event draws over 700,000 attendees.