At Public Hotel NYC
To promote their leading presence in the comedy world, TBS transformed the Public Hotel into their Comedy Hub during the New York City Comedy Festival. During this week-long festival, fans got to enjoy a variety of private comedy shows, Q & A’s and social events all while being immersed in the TBS brand. To bring the brand’s vision to life, LeapStarr assumed a wide range of responsibilities that started as you first entered the hotel. Since the main areas of the hotel were still open to the public, we created a variety of custom acrylic signage pieces that blended with the existing hotel décor. Now the top floor is where the real fun began. From fully wrapped windows overlooking the city, to custom neon signs, to several unique stage build outs; no surface was left untouched. The seamless execution created the perfect space for days full of laughter!