Destination Store Opening
Third Street Promenade – Santa Monica, CA
Design, Custom Fabrication, Graphics, Branding, Rentals, Flooring, Technology, A/V/L Components, Programming, Engineer Documents and Install/Strike
Verizon Wireless welcomed excited visitors to its new Destination Store in Santa Monica, bringing the company‘s supersized, hands-on lifestyle shopping approach to the West Coast for the first time. Given the high level of excitement around the new store, a “grand opening celebration” was a clear solution to further increase consumer attention. Custom elements included a central stage that held fitness classes, “Respect Ya Deck” activation (where guests could use Verizon products to customize skateboard decks as giveaways), a live “Skate Art” mural installation and a “History of Skate Wall”. The overriding “Verizon Beach” theme was meant to tie in the “California Lifestyle of Surf, Skate & Sun,” so there were even custom elements like branded lifeguard stands!